TECHNOLOGIES: Amazon RDS, Amazon RedShift, Tableau
SERVICES: Data Strategy, Analysis & Design, Execution, Enablement
When a global QSR client required detailed consumer insights to drive strategic growth, they turned to FosterX.
Living in an day and age where there is no delineation between brick-and-mortar and digital operations can lead to many challenges. For a globally recognized quick service restaurant (QSR) client, the challenge was data--not a lack of data, but instead an overabundance of data, which other than being collected served no strategic purpose.
With the recent addition of mobile ordering capabilities and digital self-service kiosks, our client desired to leverage omni-channel customer analytics in order to build near and long-term growth and loyalty strategies.
Beginning with detailed visioning and discovery sessions, the FosterX delivery team was able to identify strategic drivers, reporting desires, and curate requirements to bring the Client's vision to reality.
Summarized: More informed data-driven decision making at the finger tips of executive leadership. By partnering with FosterX, our client's trajectory and path to global growth was clear. Leveraging consumer insights allowed for ease to determine where investments should be made and how to engage with consumers for best-in-class customer service.